Backed by the Allan Labor Government, Visit Victoria will launch a new global tourism marketing campaign this week, shining a light on the Mornington Peninsula.
Member for Eastern Victoria Tom McIntosh MP applauded the tourism campaign, Every bit different, which includes a TV ad featuring the Alba Thermal Springs & Spa – representing the spa and wellbeing offerings available right across the Mornington Peninsula.
The Morning Peninsula offers visitors a place to unwind and relax, with natural springs and peaceful surrounds in close proximity to some of Victoria’s most loved wineries, restaurants and beaches.
Visit Victoria – the State’s tourism and events organisation – will roll out the campaign through TV, print, digital and culturally and linguistically diverse channels including seven different translations of the ad.
On Sunday 14 January as part of day one of the 2024 Australian Open - the Labor Government officially launched the campaign that aims to drive visitation and expenditure to communities across the state.
During the two-week tournament broadcast of the AO, the campaign is expected to reach millions of viewers across the country and around the world.
Showcasing Victoria as a place of incredible diversity, passion and creativity, Every bit different aims to increase visitation and expenditure in Victoria by shining a light on the unique experiences that contribute to our state’s booming tourism sector.
Recent data from Tourism Research Australia showed Victoria’s tourism sector brought in a record $36.9 billion in visitor expenditure in the year ending September 2023.
To watch the TV ads and find out more about the campaign, go to visitvictoria.com. For more information about Alba, visit albathermalsprings.com.au.
Quotes attributable to Member for Eastern Victora Tom McIntosh MP
“There’s so much to do on the Mornington Peninsula. You can relax and refresh in our springs and spas, enjoy incredible accommodation and local food, all whilst nestled between the majestic coast and the iconic Aussie bush.”
“We look forward to welcoming more visitors to the wonderful Mornington Peninsula region, which will support our local businesses and create local jobs.”
Quote attributable to Minister for Tourism, Sport and Major Events Steve Dimopoulos
“The Mornington Peninsula is well positioned to attract visitors seeking wellness experiences. It’s fantastic our new campaign broadcasts the charms of our hot springs to the rest of the world.”
Quote attributable to Alba Thermal Springs & Spa Director of Sales & Marketing Kadi Morrison
“Alba’s tagline is ‘Take a Moment’. It is so lovely to see that come alive on the faces of our guests who embrace the stillness and tranquility of bathing. This is so beautifully demonstrated in this new campaign.”
